Elgiganten takes double gold in Sweden's Retail Awards 2018. | Inspiring kitchens made smarter! A new retail format for Nobia launched this spring! | Bergans opens their first concept store in Ski outside Oslo, Norway.

Elkjøp

The new big-box concept for Elgiganten, implemented at Arninge on the north side of Stockholm, represent a new omnichannel based direction for the home electronics retailer. This rewarded Elgiganten the "omnichannel experience of the year award" at the Swedish Retail Awards in May 2018. Elgiganten also received the award for "retail chain of the year". Congrats!

The new big-box concept for Elgiganten, implemented at Arninge on the north side of Stockholm, represent a new omnichannel based direction for the home electronics retailer. This rewarded Elgiganten the "omnichannel experience of the year award" at the Swedish Retail Awards in May 2018. Elgiganten also received the award for "retail chain of the year". Congrats!

The new big-box concept for Elgiganten, implemented at Arninge on the north side of Stockholm, represent a new omnichannel based direction for the home electronics retailer. This rewarded Elgiganten the "omnichannel experience of the year award" at the Swedish Retail Awards in May 2018. Elgiganten also received the award for "retail chain of the year". Congrats!

The new big-box concept for Elgiganten, implemented at Arninge on the north side of Stockholm, represent a new omnichannel based direction for the home electronics retailer. This rewarded Elgiganten the "omnichannel experience of the year award" at the Swedish Retail Awards in May 2018. Elgiganten also received the award for "retail chain of the year". Congrats!

The new big-box concept for Elgiganten, implemented at Arninge on the north side of Stockholm, represent a new omnichannel based direction for the home electronics retailer. This rewarded Elgiganten the "omnichannel experience of the year award" at the Swedish Retail Awards in May 2018. Elgiganten also received the award for "retail chain of the year". Congrats!

The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo.<br />

The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo.

The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo.

The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo.

The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo.

The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo.

The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo.

The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo.

The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo.

The ways we live and communicate are constantly changing. The largest Nordic retailer of consumer electronics Elkjøp, desired to address these trends by creating a concept adapted to a lifestyle where we are more mobile and on the go. This requires that relevant concepts and products are adapted to different environments. The result became two different concepts, a big box and a city concept, made by Reactor for Elkjøp Nordic. Views from the latest city concept at Glasmagasinet in Oslo.

Marbodal

We wanted to give the retail formats a new meaning; to become the destination where people go to be inspired<br />
and to experience the total range of Marbodal´s portfolio of products and services. <br />

The consequence is moving from the traditional room settings towards inspirational objects and structures that capture and<br />
support contemporary and changing ideas.

The store experience must therefore be able to connect with and utilise the digital parts of the journey.

The store experience must therefore be able to connect with and utilise the digital parts of the journey.

Achieving this, we will utilising the strenghts in both our digital and physical formats, creating a lasting positive relation <br />
with our customers.

Achieving this, we will utilising the strenghts in both our digital and physical formats, creating a lasting positive relation <br />
with our customers.

Bergans

The store environment in general reflects Norwegian heritage in a contemporary context. The fixture program provides one distinct visual expression, while integrated, flexible formats easily create change with a high level of precision.

The material usage and shapes for the signature fixtures are inspired by the original <br />
and innovative Bergans backpack design from 1928.

Bergans first concept store at Ski storsenter, outside Oslo.

Glasmagasinet

VIC

Angler

Angler is a premium outdoor store, located in Nydalen in Oslo. Angler specialize in fishing - saltwater, freshwater, rivers and lakes, fly fishing and tidal casting. The opportunities are unlimited. Angler provides the dedicated fisher with the clothing and equipment needed, and it's all presented in a nice retail environment, where you can meet your friends and share your stories. <br />
Reactor developed the retail concept, furniture design and instore communication.

Angler is a premium outdoor store, located in Nydalen in Oslo. Angler specialize in fishing - saltwater, freshwater, rivers and lakes, fly fishing and tidal casting. The opportunities are unlimited. Angler provides the dedicated fisher with the clothing and equipment needed, and it's all presented in a nice retail environment, where you can meet your friends and share your stories. <br />
Reactor developed the retail concept, furniture design and instore communication.

Angler is a premium outdoor store, located in Nydalen in Oslo. Angler specialize in fishing - saltwater, freshwater, rivers and lakes, fly fishing and tidal casting. The opportunities are unlimited. Angler provides the dedicated fisher with the clothing and equipment needed, and it's all presented in a nice retail environment, where you can meet your friends and share your stories. <br />
Reactor developed the retail concept, furniture design and instore communication.

Angler is a premium outdoor store, located in Nydalen in Oslo. Angler specialize in fishing - saltwater, freshwater, rivers and lakes, fly fishing and tidal casting. The opportunities are unlimited. Angler provides the dedicated fisher with the clothing and equipment needed, and it's all presented in a nice retail environment, where you can meet your friends and share your stories. <br />
Reactor developed the retail concept, furniture design and instore communication.

Angler is a premium outdoor store, located in Nydalen in Oslo. Angler specialize in fishing - saltwater, freshwater, rivers and lakes, fly fishing and tidal casting. The opportunities are unlimited. Angler provides the dedicated fisher with the clothing and equipment needed, and it's all presented in a nice retail environment, where you can meet your friends and share your stories. <br />
Reactor developed the retail concept, furniture design and instore communication.

Angler is a premium outdoor store, located in Nydalen in Oslo. Angler specialize in fishing - saltwater, freshwater, rivers and lakes, fly fishing and tidal casting. The opportunities are unlimited. Angler provides the dedicated fisher with the clothing and equipment needed, and it's all presented in a nice retail environment, where you can meet your friends and share your stories. <br />
Reactor developed the retail concept, furniture design and instore communication.

Angler is a premium outdoor store, located in Nydalen in Oslo. Angler specialize in fishing - saltwater, freshwater, rivers and lakes, fly fishing and tidal casting. The opportunities are unlimited. Angler provides the dedicated fisher with the clothing and equipment needed, and it's all presented in a nice retail environment, where you can meet your friends and share your stories. <br />
Reactor developed the retail concept, furniture design and instore communication.

Stokke

Stokke reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. Followed by their second flagship in Seoul, and more stores comming up in different markets, Stokke shows a new approach <br />
targeting their core consumers by offering a new retail experience. We did the concept development, design and the in store communication, and created a strategy for scaling the concept to other formats.

Stokke reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. Followed by their second flagship in Seoul, and more stores comming up in different markets, Stokke shows a new approach <br />
targeting their core consumers by offering a new retail experience. We did the concept development, design and the in store communication, and created a strategy for scaling the concept to other formats.

Stokke reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. Followed by their second flagship in Seoul, and more stores comming up in different markets, Stokke shows a new approach <br />
targeting their core consumers by offering a new retail experience. We did the concept development, design and the in store communication, and created a strategy for scaling the concept to other formats.

Stokke reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. Followed by their second flagship in Seoul, and more stores comming up in different markets, Stokke shows a new approach <br />
targeting their core consumers by offering a new retail experience. We did the concept development, design and the in store communication, and created a strategy for scaling the concept to other formats.

Stokke reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. Followed by their second flagship in Seoul, and more stores comming up in different markets, Stokke shows a new approach <br />
targeting their core consumers by offering a new retail experience. We did the concept development, design and the in store communication, and created a strategy for scaling the concept to other formats.

Stokke reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. Followed by their second flagship in Seoul, and more stores comming up in different markets, Stokke shows a new approach <br />
targeting their core consumers by offering a new retail experience. We did the concept development, design and the in store communication, and created a strategy for scaling the concept to other formats.

Stokke reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. Followed by their second flagship in Seoul, and more stores comming up in different markets, Stokke shows a new approach <br />
targeting their core consumers by offering a new retail experience. We did the concept development, design and the in store communication, and created a strategy for scaling the concept to other formats.

The Stokke®s Scandinavian success story continues with the opening of a second flagship store in Seoul. Stokke® reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. We did the concept development, <br />
design and the in store communication, and created a strategy for scaling the concept to other formats. <br />
Night view of shop facade.

The Stokke®s Scandinavian success story continues with the opening of a second flagship store in Seoul. Stokke® reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. We did the concept development, <br />
design and the in store communication, and created a strategy for scaling the concept to other formats. <br />
View from room setting.

The Stokke®s Scandinavian success story continues with the opening of a second flagship store in Seoul. Stokke® reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. We did the concept development, <br />
design and the in store communication, and created a strategy for scaling the concept to other formats.

The Stokke®s Scandinavian success story continues with the opening of a second flagship store in Seoul. Stokke® reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. We did the concept development, <br />
design and the in store communication, and created a strategy for scaling the concept to other formats. <br />
Stroller display wall.

The Stokke®s Scandinavian success story continues with the opening of a second flagship store in Seoul. Stokke® reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. We did the concept development, <br />
design and the in store communication, and created a strategy for scaling the concept to other formats.

Torshov sport Football

Founded in 1935, Torshov Sport has over the years become the #1 football specialty retailer for FOTs in the Norwegian market. Built on a foundation of passion, knowledge, service and an incredible network of athletes, Torshov Sport is indisputably the most connected and credible football destination in Norway.<br />

The customer is invited to experience the world of football through the lens of Torshov Sport history and heritage. The store has <br />
branded areas with a wide product selection, footwear walls, a replica department, customization and embroidery services. <br />
In addition, there is a separate activity area where players can test shoes or watch one of their local heroes sharing tricks on an <br />
original FIFA green, making this store unique.

The customer is invited to experience the world of football through the lens of Torshov Sport history and heritage. The store has <br />
branded areas with a wide product selection, footwear walls, a replica department, customization and embroidery services. <br />
In addition, there is a separate activity area where players can test shoes or watch one of their local heroes sharing tricks <br />
on an original FIFA green, making this store unique.

The customer is invited to experience the world of football through the lens of Torshov Sport history and heritage. The store has <br />
branded areas with a wide product selection, footwear walls, a replica department, customization and embroidery services. <br />
In addition, there is a separate activity area where players can test shoes or watch one of their local heroes sharing tricks <br />
on an original FIFA green, making this store unique.

The customer is invited to experience the world of football through the lens of Torshov Sport history and heritage. The store has <br />
branded areas with a wide product selection, footwear walls, a replica department, customization and embroidery services. <br />
In addition, there is a separate activity area where players can test shoes or watch one of their local heroes sharing tricks <br />
on an original FIFA green, making this store unique.

The customer is invited to experience the world of football through the lens of Torshov Sport history and heritage. The store has <br />
branded areas with a wide product selection, footwear walls, a replica department, customization and embroidery services. <br />
In addition, there is a separate activity area where players can test shoes or watch one of their local heroes sharing tricks <br />
on an original FIFA green, making this store unique.

The customer is invited to experience the world of football through the lens of Torshov Sport history and heritage. The store has <br />
branded areas with a wide product selection, footwear walls, a replica department, customization and embroidery services. <br />
In addition, there is a separate activity area where players can test shoes or watch one of their local heroes sharing tricks <br />
on an original FIFA green, making this store unique.

The customer is invited to experience the world of football through the lens of Torshov Sport history and heritage. The store has <br />
branded areas with a wide product selection, footwear walls, a replica department, customization and embroidery services. <br />
In addition, there is a separate activity area where players can test shoes or watch one of their local heroes sharing tricks <br />
on an original FIFA green, making this store unique.

The customer is invited to experience the world of football through the lens of Torshov Sport history and heritage. The store has <br />
branded areas with a wide product selection, footwear walls, a replica department, customization and embroidery services. <br />
In addition, there is a separate activity area where players can test shoes or watch one of their local heroes sharing tricks <br />
on an original FIFA green, making this store unique.

The customer is invited to experience the world of football through the lens of Torshov Sport history and heritage. The store has <br />
branded areas with a wide product selection, footwear walls, a replica department, customization and embroidery services. <br />
In addition, there is a separate activity area where players can test shoes or watch one of their local heroes sharing tricks <br />
on an original FIFA green, making this store unique.

Torshov sport Running

Panini

From fast take away to sophisticated dine in, Panini Internazionale is a Stockholm based delicatessen with 19 restaurants, with 4-5 new ones added every year. Located in areas with many office workplaces, Panini specializes in convenient lunch dishes based on very carefully selected ingredients. The latest Panini in Isotopen is an extended version of the Panini concept with a different pace from the rest. In order to keep the guests longer they offer warm lunch and dinner, a fully licensed bar and extended opening hours. <br />

From fast take away to sophisticated dine in, Panini Internazionale is a Stockholm based delicatessen with 19 restaurants, with 4-5 new ones added every year. Located in areas with many office workplaces, Panini specializes in convenient lunch dishes based on very carefully selected ingredients. The latest Panini in Isotopen is an extended version of the Panini concept with a different pace from the rest. In order to keep the guests longer they offer warm lunch and dinner, a fully licensed bar and extended opening hours. <br />

From fast take away to sophisticated dine in, Panini Internazionale is a Stockholm based delicatessen with 19 restaurants, with 4-5 new ones added every year. Located in areas with many office workplaces, Panini specializes in convenient lunch dishes based on very carefully selected ingredients. The latest Panini in Isotopen is an extended version of the Panini concept with a different pace from the rest. In order to keep the guests longer they offer warm lunch and dinner, a fully licensed bar and extended opening hours. <br />

From fast take away to sophisticated dine in, Panini Internazionale is a Stockholm based delicatessen with 19 restaurants, with 4-5 new ones added every year. Located in areas with many office workplaces, Panini specializes in convenient lunch dishes based on very carefully selected ingredients. The latest Panini in Isotopen is an extended version of the Panini concept with a different pace from the rest. In order to keep the guests longer they offer warm lunch and dinner, a fully licensed bar and extended opening hours. <br />

From fast take away to sophisticated dine in, Panini Internazionale is a Stockholm based delicatessen with 19 restaurants, with 4-5 new ones added every year. Located in areas with many office workplaces, Panini specializes in convenient lunch dishes based on very carefully selected ingredients. The latest Panini in Isotopen is an extended version of the Panini concept with a different pace from the rest. In order to keep the guests longer they offer warm lunch and dinner, a fully licensed bar and extended opening hours. <br />

From fast take away to sophisticated dine in, Panini Internazionale is a Stockholm based delicatessen with 19 restaurants, with 4-5 new ones added every year. Located in areas with many office workplaces, Panini specializes in convenient lunch dishes based on very carefully selected ingredients. The latest Panini in Isotopen is an extended version of the Panini concept with a different pace from the rest. In order to keep the guests longer they offer warm lunch and dinner, a fully licensed bar and extended opening hours. <br />

From fast take away to sophisticated dine in, Panini Internazionale is a Stockholm based delicatessen with 19 restaurants, with 4-5 new ones added every year. Located in areas with many office workplaces, Panini specializes in convenient lunch dishes based on very carefully selected ingredients. The latest Panini in Isotopen is an extended version of the Panini concept with a different pace from the rest. In order to keep the guests longer they offer warm lunch and dinner, a fully licensed bar and extended opening hours. <br />

From fast take away to sophisticated dine in, Panini Internazionale is a Stockholm based delicatessen with 19 restaurants, with 4-5 new ones added every year. Located in areas with many office workplaces, Panini specializes in convenient lunch dishes based on very carefully selected ingredients. The latest Panini in Isotopen is an extended version of the Panini concept with a different pace from the rest. In order to keep the guests longer they offer warm lunch and dinner, a fully licensed bar and extended opening hours. <br />

Æra

Norwegian

Shell norway

New Shell f&b and retail concept for the Norwegian market, including concept strategy, concept design, store planning and in store communications. Views from Shell Strand outside Oslo.

New Shell f&b and retail concept for the Norwegian market, including concept strategy, concept design, store planning and in store communications. Views from Shell Strand outside Oslo.

New Shell f&b and retail concept for the Norwegian market, including concept strategy, concept design, store planning and in store communications. Views from Shell Strand outside Oslo.

New Shell f&b and retail concept for the Norwegian market, including concept strategy, concept design, store planning and in store communications. Views from Shell Strand outside Oslo.

New Shell f&b and retail concept for the Norwegian market, including concept strategy, concept design, store planning and in store communications. Views from Shell Strand outside Oslo.

New Shell f&b and retail concept for the Norwegian market, including concept strategy, concept design, store planning and in store communications. Views from Shell Strand outside Oslo.

Longyear 78

For Spitsbergen Travel, the leading expedition and tour operator on Svalbard, we created Longyear 78, the premier outdoors equipment store in the heart of Longyearbyen. The store provides everything explorers need for their Arctic adventures; <br />
from essential expedition gear, guns and ammo to snowmobile rentals and booking of lodging, travel and guided expeditions. <br />
And by the way: it's the northernmost store in the world - at 78 degrees north.

For Spitsbergen Travel, the leading expedition and tour operator on Svalbard, we created Longyear 78, the premier outdoors equipment store in the heart of Longyearbyen. We did the concept development, design and the in store communication. <br />
View from service area towards lounge.

For Spitsbergen Travel, the leading expedition and tour operator on Svalbard, we created Longyear 78, the premier outdoors equipment store in the heart of Longyearbyen. Detail of service desk area.

For Spitsbergen Travel, the leading expedition and tour operator on Svalbard, we created Longyear 78, the premier outdoors equipment store in the heart of Longyearbyen. Detail of product display.

For Spitsbergen Travel, the leading expedition and tour operator on Svalbard, we created Longyear 78, the premier outdoors equipment store in the heart of Longyearbyen. View from arms and ammo department towards lounge and clothing department.

For Spitsbergen Travel, the leading expedition and tour operator on Svalbard, we created Longyear 78, the premier outdoors equipment store in the heart of Longyearbyen. Detail from pegboard map where explorers share their Svalbard experiences.

For Spitsbergen Travel, the leading expedition and tour operator on Svalbard, we created Longyear 78, the premier outdoors equipment store in the heart of Longyearbyen. Detail from pegboard map where explorers share their Svalbard experiences.

For Spitsbergen Travel, the leading expedition and tour operator on Svalbard, we created Longyear 78, the premier outdoors equipment store in the heart of Longyearbyen. View from the 15 m (49 ft) long service desk where experienced staff help visitors with everything from choosing the right clothing, guns and ammo to exploration planning and lodging bookings.

For Spitsbergen Travel, the leading expedition and tour operator on Svalbard, we created Longyear 78, the premier outdoors equipment store in the heart of Longyearbyen. Example of instore navigation graphics.

For Spitsbergen Travel, the leading expedition and tour operator on Svalbard, we created Longyear 78, the premier outdoors equipment store in the heart of Longyearbyen. Fitting rooms, Svalbard style.

For Spitsbergen Travel, the leading expedition and tour operator on Svalbard, we created Longyear 78, the premier outdoors equipment store in the heart of Longyearbyen. Example of product category promotion graphics.

For Spitsbergen Travel, the leading expedition and tour operator on Svalbard, we created Longyear 78, the premier outdoors equipment store in the heart of Longyearbyen. Detail from guns and ammo department.

For Spitsbergen Travel, the leading expedition and tour operator on Svalbard, we created Longyear 78, the premier outdoors equipment store in the heart of Longyearbyen. Shop fitting detail.

For Spitsbergen Travel, the leading expedition and tour operator on Svalbard, we created Longyear 78, the premier outdoors equipment store in the heart of Longyearbyen. Explorers chilling.

Nike

For Gresvig and Nike Northern Europe, Reactor created a new multibrand flagship concept for G-Sport in Norway, focusing solely on running and training. Views from the first G-Sport concept store at the Byporten shopping center in central Oslo. <br />
Photographs by Daniel Tengs.

For Gresvig and Nike Northern Europe, Reactor created a new multibrand flagship concept for G-Sport in Norway, focusing solely on running and training. Views from the first G-Sport concept store at the Byporten shopping center in central Oslo. <br />
Photographs by Daniel Tengs.

For Gresvig and Nike Northern Europe, Reactor created a new multibrand flagship concept for G-Sport in Norway, focusing solely on running and training. Views from the first G-Sport concept store at the Byporten shopping center in central Oslo. <br />
Photographs by Daniel Tengs.

For Gresvig and Nike Northern Europe, Reactor created a new multibrand flagship concept for G-Sport in Norway, focusing solely on running and training. Views from the first G-Sport concept store at the Byporten shopping center in central Oslo. <br />
Photographs by Daniel Tengs.

For Gresvig and Nike Northern Europe, Reactor created a new multibrand flagship concept for G-Sport in Norway, focusing solely on running and training. Views from the first G-Sport concept store at the Byporten shopping center in central Oslo. <br />
Photographs by Daniel Tengs.

For Gresvig and Nike Northern Europe, Reactor created a new multibrand flagship concept for G-Sport in Norway, focusing solely on running and training. Views from the first G-Sport concept store at the Byporten shopping center in central Oslo. <br />
Photographs by Daniel Tengs.<br />

For Gresvig and Nike Northern Europe, Reactor created a new multibrand flagship concept for G-Sport in Norway, focusing solely on running and training. Views from the first G-Sport concept store at the Byporten shopping center in central Oslo. <br />
Photographs by Daniel Tengs.<br />

For Nike Northern Europe, Reactor created a new uniform retail concept for Intersport, reflecting their quest to become the male & female sports authorithy in Europe. Photographs from the first flagship store in Drottninggatan, Stockholm.

For Nike Northern Europe, Reactor created a new uniform retail concept for Intersport, reflecting their quest to become the male & female sports authorithy in Europe. Photographs from the first flagship store in Drottninggatan, Stockholm.

For Nike Northern Europe, Reactor created a new uniform retail concept for Intersport, reflecting their quest to become the male & female sports authorithy in Europe. Photographs from the first flagship store in Drottninggatan, Stockholm.

For Nike Northern Europe, Reactor created a new uniform retail concept for Intersport, reflecting their quest to become the male & female sports authorithy in Europe. Photographs from the first flagship store in Drottninggatan, Stockholm.

For Nike Northern Europe, Reactor created a new uniform retail concept for Intersport, reflecting their quest to become the male & female sports authorithy in Europe. Photographs from the first flagship store in Drottninggatan, Stockholm.

For Nike Northern Europe, Reactor created a new uniform retail concept for Intersport, reflecting their quest to become the male & female sports authorithy in Europe. Photographs from the first flagship store in Drottninggatan, Stockholm.

For Nike Northern Europe, Reactor created a new uniform retail concept for Intersport, reflecting their quest to become the male & female sports authorithy in Europe. Photographs from the first flagship store in Drottninggatan, Stockholm.

For Nike Northern Europe, Reactor created a new uniform retail concept for Intersport, reflecting their quest to become the male & female sports authorithy in Europe. Photographs from the first flagship store in Drottninggatan, Stockholm.

For Nike Northern Europe, Reactor created a new uniform retail concept for Intersport, reflecting their quest to become the male & female sports authorithy in Europe. Photographs from the first flagship store in Drottninggatan, Stockholm.

For Nike Northern Europe, Reactor created a new uniform retail concept for Intersport, reflecting their quest to become the male & female sports authorithy in Europe. Photographs from the first flagship store in Drottninggatan, Stockholm.

For Nike Northern Europe, Reactor created a new uniform retail concept for Intersport, reflecting their quest to become the male & female sports authorithy in Europe. Photographs from the first flagship store in Drottninggatan, Stockholm.

For Nike Northern Europe, Reactor created a new uniform retail concept for Intersport, reflecting their quest to become the male & female sports authorithy in Europe. Photographs from the first flagship store in Drottninggatan, Stockholm.

For Nike Northern Europe, Reactor created a new uniform retail concept for Intersport, reflecting their quest to become the male & female sports authorithy in Europe. Photographs from the first flagship store in Drottninggatan, Stockholm.

For Nike Northern Europe, Reactor created a new uniform retail concept for Intersport, reflecting their quest to become the male & female sports authorithy in Europe. Photographs from the first flagship store in Drottninggatan, Stockholm.

For Nike Northern Europe, Reactor created a new uniform retail concept for Intersport, reflecting their quest to become the male & female sports authorithy in Europe. Photographs from the first flagship store in Drottninggatan, Stockholm.

For Nike Northern Europe, Reactor created a new uniform retail concept for Intersport, reflecting their quest to become the male & female sports authorithy in Europe. Photographs from the first flagship store in Drottninggatan, Stockholm.

For Nike Northern Europe, Reactor created a new uniform retail concept for Intersport, reflecting their quest to become the male & female sports authorithy in Europe. Photographs from the first flagship store in Drottninggatan, Stockholm.

For Nike Northern Europe, Reactor created a new uniform retail concept for Intersport, reflecting their quest to become the male & female sports authorithy in Europe. Photographs from the first flagship store in Drottninggatan, Stockholm.

Customized in-store solutions for product displays, shop fittings and in-store communications for Nike departments and campaigns. Nike running store at Anton Sport. Oslo, Fornebu.

Customized in-store solutions for product displays, shop fittings and in-store communications for Nike departments and campaigns. Nike running store at Anton Sport. Oslo, Fornebu.

Customized in-store solutions for product displays, shop fittings and in-store communications for Nike departments and campaigns. Nike running store at Anton Sport. Oslo, Fornebu.

Customized in-store solutions for product displays, shop fittings and in-store communications for Nike departments and campaigns. Nike Roshe Flyknit launch at Yme Store, Oslo.

Customized in-store solutions for product displays, shop fittings and in-store communications for Nike departments and campaigns. Nike Roshe Flyknit launch at Yme Store, Oslo.

Customized in-store solutions for product displays, shop fittings and in-store communications for Nike departments and campaigns. Nike Lunar Tempo promotion at Torshov Sport, Oslo.

Customized in-store solutions for product displays, shop fittings and in-store communications for Nike departments and campaigns. Nike Lunar Tempo promotion at Torshov Sport, Oslo.

Customized in-store solutions for product displays, shop fittings and in-store communications for Nike departments and campaigns. Nike Mercurial CR7 promotion at Anton Sport, Oslo.

Coop

As a part of Coop Sweden's new retail strategy, Reactor Retail assisted the Coop inhouse concept development team in <br />
developing, designing and planning three new store formats. Stora Coop (Big Coop) replaces the old Coop Forum hypermarket format, Coop replaces the old Coop Konsum and Lilla Coop replaces the old Coop Nära convenience store format. <br />
Interior from Stora Coop Västberga. Photograph by Per Kristiansen.

As a part of Coop Sweden's new retail strategy, Reactor Retail assisted the Coop inhouse concept development team in <br />
developing, designing and planning three new store formats. Stora Coop (Big Coop) replaces the old Coop Forum hypermarket format, Coop replaces the old Coop Konsum and Lilla Coop replaces the old Coop Nära convenience store format. <br />
Interior from Stora Coop Västberga.

As a part of Coop Sweden's new retail strategy, Reactor Retail assisted the Coop inhouse concept development team in <br />
developing, designing and planning three new store formats. Stora Coop (Big Coop) replaces the old Coop Forum hypermarket format, Coop replaces the old Coop Konsum and Lilla Coop replaces the old Coop Nära convenience store format. <br />
View from Stora Coop Västberga. Photograph by Per Kristiansen.

As a part of Coop Sweden's new retail strategy, Reactor Retail assisted the Coop inhouse concept development team in <br />
developing, designing and planning three new store formats. Stora Coop (Big Coop) replaces the old Coop Forum hypermarket format, Coop replaces the old Coop Konsum and Lilla Coop replaces the old Coop Nära convenience store format. <br />
View from Coop Zinkensdamm in Stockholm. Photograph by Per Kristiansen.

As a part of Coop Sweden's new retail strategy, Reactor Retail assisted the Coop inhouse concept development team in <br />
developing, designing and planning three new store formats. Stora Coop (Big Coop) replaces the old Coop Forum hypermarket format, Coop replaces the old Coop Konsum and Lilla Coop replaces the old Coop Nära convenience store format. <br />
View from Coop Zinkensdamm in Stockholm. Photograph by Per Kristiansen.

As a part of Coop Sweden's new retail strategy, Reactor Retail assisted the Coop inhouse concept development team in <br />
developing, designing and planning three new store formats. Stora Coop (Big Coop) replaces the old Coop Forum hypermarket format, Coop replaces the old Coop Konsum and Lilla Coop replaces the old Coop Nära convenience store format. <br />
View from Stora Coop Västberga in Stockholm. Photograph by Per Kristiansen.

As a part of Coop Sweden's new retail strategy, Reactor Retail assisted the Coop inhouse concept development team in <br />
developing, designing and planning three new store formats. Stora Coop (Big Coop) replaces the old Coop Forum hypermarket format, Coop replaces the old store format Coop Konsum and Lilla Coop replaces the old Coop Nära convenience store format. <br />
View from Stora Coop Västberga in Stockholm. Photograph by Per Kristiansen.

As a part of Coop Sweden's new retail strategy, Reactor Retail assisted the Coop inhouse concept development team in <br />
developing, designing and planning three new store formats. Stora Coop (Big Coop) replaces the old Coop Forum hypermarket format, Coop replaces the old Coop Konsum and Lilla Coop replaces the old Coop Nära convenience store format. <br />
View from Stora Coop Västberga in Stockholm. Photograph by Per Kristiansen.

As a part of Coop Sweden's new retail strategy, Reactor Retail assisted the Coop inhouse concept development team in <br />
developing, designing and planning three new store formats. Stora Coop (Big Coop) replaces the old Coop Forum hypermarket format, Coop replaces the old Coop Konsum and Lilla Coop replaces the old Coop Nära convenience store format. <br />
Stora Coop Västberga store entrance. Photograph by Per Kristiansen.

DNB

Concept development, design and merchandizing work for DNB, the largest bank in Norway. A retail atmosphere-based shopping experience bringing the bank and its customers together for a more relaxed dialog. The DNB staff now meet their customers on more equal terms. Goodbye counter. Pilot store in Oslo. Photograph by Signe Dons.

Concept development, design, planning and merchandizing work for DNB. Financial services category display. Pilot store in Oslo. Photograph by Per Gunnarsson.

Concept development, design, planning and merchandizing work for DNB. View facing home financing display. Pilot store in Oslo. Photograph by Per Gunnarsson.

Concept development, design, planning and merchandizing work for DNB. Pilot store in Oslo. Photograph by Per Gunnarsson.

Concept development, design, planning and merchandizing work for DNB. Pilot store in Oslo. Photograph by Per Gunnarsson.

Concept development, design, planning and merchandizing work for DNB. Pilot store in Oslo. Photograph by Per Gunnarsson.

Concept development, design, planning and communication work for DNB. Transforming services presentation into physical experiences. Visual merchandizing dollhouse concept overview. Photograph by Per Gunnarsson.

Concept development, design, planning and communication work for DNB. Transforming services presentation into physical experiences. Visual merchandizing dollhouse for home financing services. Photograph by Per Gunnarsson.

Concept development, design, planning and communication work for DNB. Transforming services presentation into physical experiences. Visual merchandizing dollhouse for home financing services. Photograph by Per Gunnarsson.

Concept development, design, planning and communication work for DNB. Transforming services presentation into physical experiences. Visual merchandizing dollhouse for home financing services. Photograph by Per Gunnarsson.

Concept development, design, planning and communication work for DNB. Transforming services presentation into physical experiences. Financial products in physical packaging. Photograph by Per Gunnarsson.

Fargerike

Concept development, design, and in store communication work for Fargerike, the largest dealer-operated <br />
home furnishings chain in Norway. We also managed the sourcing and implementation of the first pilot flagship store in Oslo. <br />
Photo by Per Gunnarsson.<br />

Fargerike first flagship store in Oslo. View from the mezzanine. Photo by Per Gunnarsson.

Fargerike first flagship store in Oslo. The Studio where customers are encouraged to create <br />
their own styles and material mood boards.

Fargerike first flagship store in Oslo. Studio details. Photo by Per Gunnarsson.

Fargerike first flagship store in Oslo. Studio details. Photo by Per Gunnarsson.

Fargerike first flagship store in Oslo. View from the mezzanine. Photo by Per Gunnarsson.

Fargerike first flagship store in Oslo. Paint bar overview. Photo by Per Gunnarsson.

Fargerike first flagship store in Oslo. The paint bar. Photo by Per Gunnarsson.

Fargerike first flagship store in Oslo. Paint wall display. Photo by Per Gunnarsson.

Fargerike first flagship store in Oslo. Paint wall display. Photo by Per Gunnarsson.

Fargerike first flagship store in Oslo. Paint department details. Photo by Per Gunnarsson.

Fargerike first flagship store in Oslo. Wall paper department. Photo by Per Gunnarsson.

Fargerike first flagship store in Oslo. Wall paper department details. Photo by Per Gunnarsson.

Fargerike first flagship store in Oslo. Flooring department. Photo by Per Gunnarsson.

Fargerike first flagship store in Oslo. Flooring department. Photo by Per Gunnarsson.

Fargerike first flagship store in Oslo. Flooring department. Photo by Per Gunnarsson.

Fargerike first flagship store in Oslo. Home decorations. Photo by Per Gunnarsson.

Fargerike first flagship store in Oslo. The counter. Photo by Per Gunnarsson.

Dermalogica

Concept development and design work for Vitusapotek. In a surprise campaign to position Vitusapotek as the preferred skin care destination over other pharmacies, we developed and designed a unique and scalable shop-in-shop Dermalogica concept, which was implemented in over 80 stores during the course of 4 weeks. Flagship store outside Oslo.

Dermalogica shop-in-shop concept for Vitusapotek. Flagship store outside Oslo.

Dermalogica shop-in-shop concept for Vitusapotek. Flagship store outside Oslo.

Dermalogica shop-in-shop concept for Vitusapotek. Flagship store outside Oslo.

Dermalogica shop-in-shop concept for Vitusapotek. Flagship store outside Oslo.

K25

Although Stockholm has developed some interesting restaurants over the past 10 to 15 years, there have been<br />
no exciting developments involving the food hall concept. So when a classic Stockholm commercial space in Kungsgatan became available, Ricard Constantinou, our client and one of the leading restaurant entrepreneurs in Sweden, <br />
moved in to fill that gap in the food hall market.

The customers at K25, many of whom come from nearby offices, have access to a dozen high-quality businesses selling food. <br />
There are ten restaurants plus a coffee shop. Food options include sushi, Italian, Greek & Turkish food, Chinese dumplings and a classic Swedish delicatessen from Lisa Elmqvist and Lilla Vigårda.

The customers at K25, many of whom come from nearby offices, have access to a dozen high-quality businesses selling food. <br />
There are ten restaurants plus a coffee shop. Food options include sushi, Italian, Greek & Turkish food, Chinese dumplings and a classic Swedish delicatessen from Lisa Elmqvist and Lilla Vigårda.

We designed and planned the entire interior to create a clear differentiation between the different participating restaurant concepts while also securing an overall consistent design language. <br />

We designed and planned the entire interior to create a clear differentiation between the different participating restaurant concepts while also securing an overall consistent design language.

We designed and planned the entire interior to create a clear differentiation between the different participating restaurant concepts while also securing an overall consistent design language.

Work included planning and design af all functionality and flows of products, production, staff, guests and recycling. <br />
Overall planning sketch of the site.

Work included planning and design af all functionality and flows of products, production, staff, guests and recycling. <br />
Initial planning 3D visual.

Work included planning and design af all functionality and flows of products, production, staff, guests and recycling. <br />
The arena seating in action.

Industrial and furniture design solutions covering everything from lighting, tables, stools, chairs and other fittings. <br />
Pendant lamp and communal table.

Industrial and furniture design solutions covering everything from lighting, tables, stools, chairs and other fittings. <br />
Bar table at entrance area.

Industrial and furniture design solutions covering everything from lighting, tables, stools, chairs and other fittings. <br />
Café seating area.

Industrial and furniture design solutions covering everything from lighting, tables, stools, chairs and other fittings. <br />
The arena seating.

K-MÄRKT

Together with one of Sweden’s most dynamic and creative restaurateurs, Richard Constantino, we created <br />
the restaurant K-Märkt, which opened in the summer of 2014. It can seat 1,000 guests and is located in the Garnisonen complex in central Stockholm. Garnisonen was built in several stages during the early 70s and its 350-meter long building<br />
(Sweden's longest) is heritage-listed, from which the name "K-Märkt" derives.

Together with one of Sweden’s most dynamic and creative restaurateurs, Richard Constantino, we created <br />
the restaurant K-Märkt, which opened in the summer of 2014. It can seat 1,000 guests and is located in the Garnisonen complex in central Stockholm. Garnisonen was built in several stages during the early 70s and its 350-meter long building<br />
(Sweden's longest) is heritage-listed, from which the name "K-Märkt" derives.

Together with one of Sweden’s most dynamic and creative restaurateurs, Richard Constantino, we created <br />
the restaurant K-Märkt, which opened in the summer of 2014. It can seat 1,000 guests and is located in the Garnisonen complex in central Stockholm. Garnisonen was built in several stages during the early 70s and its 350-meter long building<br />
(Sweden's longest) is heritage-listed, from which the name "K-Märkt" derives.

Together with one of Sweden’s most dynamic and creative restaurateurs, Richard Constantino, we created <br />
the restaurant K-Märkt, which opened in the summer of 2014. It can seat 1,000 guests and is located in the Garnisonen complex in central Stockholm. Garnisonen was built in several stages during the early 70s and its 350-meter long building<br />
(Sweden's longest) is heritage-listed, from which the name "K-Märkt" derives.

Together with one of Sweden’s most dynamic and creative restaurateurs, Richard Constantino, we created <br />
the restaurant K-Märkt, which opened in the summer of 2014. It can seat 1,000 guests and is located in the Garnisonen complex in central Stockholm. Garnisonen was built in several stages during the early 70s and its 350-meter long building<br />
(Sweden's longest) is heritage-listed, from which the name "K-Märkt" derives.

Together with one of Sweden’s most dynamic and creative restaurateurs, Richard Constantino, we created <br />
the restaurant K-Märkt, which opened in the summer of 2014. It can seat 1,000 guests and is located in the Garnisonen complex in central Stockholm. Garnisonen was built in several stages during the early 70s and its 350-meter long building<br />
(Sweden's longest) is heritage-listed, from which the name "K-Märkt" derives.

Interfoto

Concept development, design, visual identity and communications work for Interfoto, Norway’s premier professional photography outfitter since 1966. We converted an old industrial building in Oslo into a combined flagship store, showroom, training facility and head office, creating a premier destination for professional photographers and dedicated amateurs alike. <br />

Concept development, design, visual identity and communications work for Interfoto, Norway’s premier professional photography outfitter <br />
since 1966. Interfoto flagship store in Oslo. Shop-in-shops for Nikon & Canon.

Concept development, design, visual identity and communications work for Interfoto, Norway’s premier professional photography outfitter <br />
since 1966. Interfoto flagship store in Oslo. The in-store library and café lounge.

Concept development, design, visual identity and communications work for Interfoto, Norway’s premier professional photography outfitter <br />
since 1966. Interfoto flagship store in Oslo. Photo lighting department.

Concept development, design, visual identity and communications work for Interfoto, Norway’s premier professional photography outfitter <br />
since 1966. Interfoto flagship store in Oslo. Hasselblad shop-in-shop.

Concept development, design, visual identity and communications work for Interfoto, Norway’s premier professional photography outfitter <br />
since 1966. Interfoto flagship store in Oslo. In-store service cubicle.

Concept development, design, visual identity and communications work for Interfoto, Norway’s premier professional photography outfitter <br />
since 1966. Interfoto flagship store in Oslo. Nikon lenses product display.

Concept development, design, visual identity and communications work for Interfoto, Norway’s premier professional photography outfitter <br />
since 1966. Interfoto flagship store in Oslo. Single product display for iconic Leica model.

Brenneriet

This is what you meet at the entrance to the studio building in which Reactor is housed on the top floor. It functions <br />
as a combined reception area for the building and coffee bar for residents, visitors, and bypassers. Brenneriet is a joint pro bono social entrepreneurial project from Reactor, Anthon B.Nilsen and the City of Oslo, giving young people with special needs an opportunity to enter the job market and build self-esteem with a real job.

The interior concept is rustic and robust to reflect the old, industrial surroundings. The graphic design combines the traditional and the urban, and gives the BR5 coffee bar a strong modern identity.

BR 5, Reactor and Brenneriet entrance area. Rough around the edges but good coffee and good people inside.

BR 5, Reactor and Brenneriet entrance area. Rough around the edges but good coffee and good people inside.